Brand new! Lazare enthused by creation of fresh identity for Mint Bridging

Mint Bridging's Andrew Lazare has told of his delight following the launch of its new brand positioning and identity — pitching itself as a third generation lender.

The award-winning lender also announced it has lent more than £325,000,000 across 775 loans since the company formed six years ago, and its current funds under management exceed £100,000,000.

Mint says its expertise as an innovative lender has allowed the ability to handcraft each loan to meet the borrowers’ individual requirements. It says as the company is 100 per cent privately funded, it also allows them the freedom and flexibility to use their expertise in helping clients create bespoke business opportunities.

In the last 12 months, Mint has grown significantly and now has over 30 staff in sales, underwriting, legal and finance roles across two sites. And as part of the new re-branding Mint has incorporated four key brand pillars into its communications: entrepreneurial, family values, responsible and knowledge.

Mr Lazare added that the re-launch and identity is a visual expression of what the firm does and means, for their brokers and clients. He said: "Mint’s brand pillars are the reason why we have experienced huge success in the last few years. I am delighted with the team Mint’s built and the product offering we have brought to market.

"This re-branding and re-positioning takes us to the next level in our business development. We now have four key areas that we work in; bridging finance, refurbishment loans, second charge loans and development finance. Until recently we were really known for our bridging loan proposition, but we are equally as strong funding new build developments and heavy refurbishments."

The company's Paul Wertheim added:

“We have the systems, process and teams in place. In line with our business model and current growth plans we felt it was the right time to move the business forward and roll out our new messaging and communication.

"We looked at our current and visionary business model and agreed that we required a new set of understanding to physically demonstrate these attributes. We think ‘handcrafted loans’ perfectly sums this up.”